Content Marketing vs Digital Marketing: which one is best for your business?
Content Marketing vs Digital Marketing
The content can be anything from writing a blog post to creating photos, videos, and even Spotify playlists. Why would you want to focus on attracting potential customers and not just selling?
Content marketing stimulates consumer interest in a brand. In other words, it makes people know your brand, also known as brand recognition.
And this is key in the acquisition and retention of customers. When you produce really excellent content, people get excited about your product or service.
Content can also build reliable and lasting relationships with their customers. For example, your website’s blog can be used to answer customer questions, and if you write quality content, you will become a trusted expert. When customers seek your advice, they trust what you say, which means they are more inclined to trust your product as well.
Digital marketing, on the other hand, includes tactics such as SEO, PPC or the publication of advertisements on social networks. Your goal here is to capture conversions. When customers see an ad, you should make it as attractive as possible so that they click on your site. The role of digital marketing is to get customers to go beyond the search results page.