Search Engine optimization-Marketing

Important HTML Elements- These affect how you show up in search results

Title Tag

<Head>

<title>title tag</title>

</head>

Best between 50-60 Characters
Important keywords
Well write descriptons influence CTC(click-through rates)

Meta Description tag

<head> <meta name=”description” content=”Here write Content” /> </head>

Best around 160 Characters
Each Description should be unique
Well write descriptons influence click-through rates(CTC)

Image

Providing image height and width improves page speed

<img src=”img/keyword.jpg”alt=”Description of image” width=”100″ height=”100″>

Hyperlinks

<a href=”https://www.maxzen.in/webpage.html”>Anchor text</a>

Use “nofollow”for paid links distrusted content

NoFollwed link
<a herf=”https://www.maxzen.in/webpage.html” rel=”nofollow”>anchor text</a>

Use”sponsored” for sponsored or compensated links
Use”ugc” for links within user-generated content

Image link :

<a herf=”https://www.maxzen.in/web-page.html”>img src=”img/keyword.jpg” alt=description of image” height=”50″ width=”100″></a>

For image links, the alt attribute serves as the anchor text

Canonicalization


Common Duplicate Homepage URLs
https://www.example.com
https://example.com
https://www.example.com/index.html
https://example.com/index.html
https://example.com/index.html?sessid=123

• Preferred URL = https://example.com/
• Place the following in <head>section to indicate preferred URL

<link href=”https://example.com/” rel=”canonical”/>


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