Search Engine optimization-Marketing

Important HTML Elements- These affect how you show up in search results

Title Tag


<title>title tag</title>


Best between 50-60 Characters
Important keywords
Well write descriptons influence CTC(click-through rates)

Meta Description tag

<head> <meta name=”description” content=”Here write Content” /> </head>

Best around 160 Characters
Each Description should be unique
Well write descriptons influence click-through rates(CTC)


Providing image height and width improves page speed

<img src=”img/keyword.jpg”alt=”Description of image” width=”100″ height=”100″>


<a href=””>Anchor text</a>

Use “nofollow”for paid links distrusted content

NoFollwed link
<a herf=”” rel=”nofollow”>anchor text</a>

Use”sponsored” for sponsored or compensated links
Use”ugc” for links within user-generated content

Image link :

<a herf=””>img src=”img/keyword.jpg” alt=description of image” height=”50″ width=”100″></a>

For image links, the alt attribute serves as the anchor text


Common Duplicate Homepage URLs

• Preferred URL =
• Place the following in <head>section to indicate preferred URL

<link href=”” rel=”canonical”/>

Leave a Reply

Your email address will not be published. Required fields are marked *